Dr JJ Peterson
Head of StoryBrand · StoryBrand
Head of StoryBrand, where he has helped thousands of organisations clarify their message in order to grow their business. He holds a PhD in Communication, has spent over 20 years practising and teaching communication, serves as an adjunct professor at Vanderbilt University's Owen Graduate School of Management, and co-hosts Marketing Made Simple.
More from Dr JJ Peterson
- Website: storybrand.com
- LinkedIn: linkedin.com/in/j-j-peterson-1b4011a2
- X (Twitter): twitter.com/DrJJPeterson
Episode
0:000:00
Their segments in this episode (30)
- 12 000 messages a day how brains filter you out
- case study the summer day camp that lost its why
- editing your ego why leaders must make the story about the team
- employees don t come for ping pong tables
- extend what you already do for customers to employees
- google s 20 time culture in action
- google s don t be evil three words that tell a story
- marketing storytelling as the model for leadership
- nordstrom s legendary customer service and the tires story
- onboarding as a brand moment
- real world example orly s website clarity
- recommendation 2 brand alignment
- recommendation 3 authenticity in leadership
- recommendation 4 culture as a living breathing thing
- step one who am i clarifying what you do
- stop being the hero become the guide
- stop seeing employees as a cost see them as an investment
- the 5 key takeaways recap
- the best leaders make it about their people
- the coaching exercise what would you attempt if you knew you couldn t fail
- the fostering campaign that made leanne cry
- the four characters in every story victim villain hero guide
- the power of words with orly
- the problem leaders assume people care they don t yet
- the storybrand framework hero problem guide plan call to action
- values that resonate with gen z and millennials
- what happens when you get it right shared mission unites culture
- what happens when you get it wrong the cautionary tale
- why employees are silently editing your presentation
- wrapping your message in story the calories of communication