Orly Zeewy
Founder & Brand Strategist · Zeewy Brands
A brand clarity consultant who launched her practice in 2002 to address the growing lack of brand clarity in the digital age. She builds the DNA of startup brands and crafts messaging that connects founders with ideal customers so they can scale quickly, and is the author of Ready, Launch, Brand: The Lean Marketing Guide for Startups.
More from Orly Zeewy
- Website: zeewybrands.com
- LinkedIn: linkedin.com/in/orlyzeewy
Episode
0:000:00
Their segments in this episode (30)
- 12 000 messages a day how brains filter you out
- case study the summer day camp that lost its why
- editing your ego why leaders must make the story about the team
- employees don t come for ping pong tables
- extend what you already do for customers to employees
- google s 20 time culture in action
- google s don t be evil three words that tell a story
- marketing storytelling as the model for leadership
- nordstrom s legendary customer service and the tires story
- onboarding as a brand moment
- real world example orly s website clarity
- recommendation 2 brand alignment
- recommendation 3 authenticity in leadership
- recommendation 4 culture as a living breathing thing
- step one who am i clarifying what you do
- stop being the hero become the guide
- stop seeing employees as a cost see them as an investment
- the 5 key takeaways recap
- the best leaders make it about their people
- the coaching exercise what would you attempt if you knew you couldn t fail
- the fostering campaign that made leanne cry
- the four characters in every story victim villain hero guide
- the power of words with orly
- the problem leaders assume people care they don t yet
- the storybrand framework hero problem guide plan call to action
- values that resonate with gen z and millennials
- what happens when you get it right shared mission unites culture
- what happens when you get it wrong the cautionary tale
- why employees are silently editing your presentation
- wrapping your message in story the calories of communication