Stephen Waddington
Visiting Professor of PR and Former Head of CIPR · Newcastle University
A PR expert, visiting professor of PR at Newcastle University and former head of the CIPR, Stephen offered expert opinion across both parts of the Twitter layoffs special on how the brand and PR were handled.
Episodes (2)
EP 13 · 22 November 2022
How to Support Your Team Through Redundancy: Lessons from the Twitter Layoffs (Part 2 of 2)
0:000:00
Their segments in this episode (12)
- a different approach identifying voluntary leavers before layoffs
- candice s bombshell twitter may not recover
- leanne s story being made redundant in 2015
- lessons for other organisations stripe lyft meta
- lessons learned what founders get wrong and the mental toll on leaders
- practical steps advice from candice and the experts
- survivor syndrome and the cultural impact on remaining employees
- the scale of the twitter layoffs and broader tech industry context
- transparency and honesty in layoffs
- twitter vs stripe the distinction that matters in layoffs
- updating your cv and final thoughts
- what the science says about redundancy and the brain s response
EP 12 · 15 November 2022
What Led to Twitter's Layoffs? Uncovering the Truth (Part 1 of 2)
0:000:00
Their segments in this episode (16)
- a critical lens on the layoffs
- big tech is nursing wounds the wider economic picture
- can twitter s culture survive
- dr candice s unique perspective as employee wellness lead
- how elon went about it cringeworthy or calculated
- how layoffs should be done stripe vs twitter
- if employees know it s coming what s the psychology
- putting the layoffs in context the scale of the numbers
- setting the scene what actually happened at twitter
- the brand threat of going private
- the consensus this was not handled well
- the heartbreaking reality of twitter s culture
- the human story vs the business reality
- the ripple effect on remaining employees
- twitter s unique challenge a product struggling to monetise
- what united our guests the importance of honesty